Ancient to contemporary—The saga of Indian handloom sector

411-431Handloom industry is among the oldest industries in India, dating back to Saraswati-Indus Civilization, and various archaeological findings and ancient texts manifest its existence. The handloom sector is the second largest employment provider after agriculture, and accounts for nearly 15% of the cloth production in India. The uniqueness and versatility in weaves and designs of textiles from various regions of the country illustrate the rich tradition of India. Indian textiles gained prominence during ancient and medieval times; however, the colonial period destroyed the handloom industry and weavers. Britishers strategically broke the handloom industry by exporting raw material from India and selling finished textile products back to India, which consequently affected the Indian economy. The significance of the Indian handloom was recognized later and became a huge part of the freedom struggle, thus establishing the Swadeshi Movement in 1905 for revival of the Indian Handloo.

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Handlooms, a traditional wear in India has lost its significance slowly with the advent of low cost and eye catchy synthetic materials. However, with the notion of 'Make in India' campaign and the planning commission giving it a due place in the economic sector under other priority sectors is regaining its unique identity. USA, UK, Germany and France are among the top ten countries to where the Indian handloom products exported. The Indian government launched Handloom brand to ensure its uniqueness, flexibility of production, openness to innovations, adaptability. The number of handloom weaver households decreased in the third handloom census compared to that of second. So as to support weavers the Indian government launched schemes and initiated exhibitions, crafts museum, trade facilitation centre and E-commerce. Market research on the Handlooms identified the need for publicity, availability, Handloom designer dresses and awareness campaigns on a large scale for its sustenance.

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